Your New K-Food Addiction: Paik Cook Ramyun and Jjajang Now in the Philippines!

Korean culture has long captured the hearts of Filipinos, not only through music, fashion and dramas, but also through its food. As our love for K-Culture continues to grow, so does the craving for authentic Korean flavors that bring comfort and excitement to our daily lives. In line with our goal to bring Filipinos closer to Korean culture, we continue to strive to deliver high-quality Korean cuisine here in the Philippines.

As many of you know, we’ve already introduced a variety of essential and well-loved Korean products, from seaweed to snacks and marinades. But no Korean food line would be complete without noodles! After all, who doesn’t want a hot bowl of jjajangmyeon after a long, tiring day, or a delicious spicy ramyeon during a K-Drama marathon, right?

With that, we’re thrilled to announce the addition of a new food brand to our lineup: Paik Cook Ramyun and Jjajang by The Born Korea. If you’re a fan of Korean culture and Netflix, you might be familiar with Culinary Class Wars, the South Korean cooking competition hosted by renowned chefs Paik Jong Won and Ahn Sung Jae.

Paik Cook is a brand under The Born Korea, founded by renowned Korean restaurateur and F&B entrepreneur, Chef Paik Jong-Won. Backed by years of experience and culinary innovation, The Born has expanded globally, sharing the taste, quality and tradition of Korean cuisine with the world.

Introducing Paik Cook’s signature products:

Paik Ramyun

A Korean-style spicy noodle soup boasting a rich flavor created by balancing a secret broth with egg flakes.

• A familiar yet more appealing savory flavor

• Loaded with eggs, seaweed, and green onions

• A rich and balanced flavor achieved with spicy broth and egg flakes

Paik Jjajang

Korean-style black bean noodles that capture the taste of freshly stir-fried noodles with savory black bean sauce.

• Maximizes the unique flavor of Jjajang with stir-fried soybean paste

• A warm and deep flavor of onion and a smoky aroma

• Loaded with beef, onion, green onion, and green peas flakes!

With these new items, we at Brosnep Corp., hope to bring a new palate experience to our customers, bringing the taste of Korea closer to you!

These new products are now available offline in SM Markets, Waltermart Supermarket, Fisher Mall Supermarket, and Landers or shop online via Hannara Mart Shopee, Lazada, TikTok Shop, or GrabMart. (Updated as of September 30, 2025)